Articles & Cleaning Tips & Tricks
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Visual Communication and Its Power
The Power of Visual Content…
Of the two images below, which one catches your interest?
OR…
Both promise the same result; sparkling, clean floors. But which one would lead you to take action? Chances are, the second image makes more of an impact.
In recent years, visual communication has been one of the number one ways to reach an audience. People only remember 20% of what they read and 10% of what they hear, compared to the 80% of what they see on either social media and or websites.
The use of visual communication in the business world has drastically increased because it is the easiest and most effective way to get in touch with the market. Visual IQ defines how easily someone can grab onto an image, compared to the reading of a paragraph or two. Visual IQ is rising faster than overall IQ. Using social media as a way to incorporate visual aids into a 
company’s marketing strategy is most beneficial. These visual aids are images, animated GIF’s, and videos. A post that includes any of these visual aids produces 650% higher engagement than regular posts. It’s all a matter of how fast our brains react to content; we are more prone to really look into detail about something if there is an image of some sort. In addition to this, the message is relayed a lot faster.
In the cleaning industry the use of visual aids is extremely important. The use of before and after photos allow the customer to build trust and respect with a vendor. Eagle Cleaning Corporation finds it most effective to use images on social media sites, company website and even in proposals. Since 2012, Eagle Cleaning has increased its followers on Facebooks from 50 to 3,520 people, and the business has grown by over 40% and has noticed a 65% increase in visitors to its website. Clients tell us that our before and after photos were a factor in deciding to partner with Eagle Cleaning and they often share feedback about the visual impact our cleaning makes in their workplace. (written by Joseph F. Mason, Nichols College ’18)
Customer Service through the Generations
Millennials. This generation of young adults is responsible for many technological advances and cultural changes in the workplace. The word “workplace” has even taken on a new meaning since most of us are available and accessible 24/7 from wherever we happen to be. 
As a member of Generation X, I can’t say what our generation is best known for, other than being defined as “latchkey” children and early adopters of MTV.
Whichever generation defines us, we can all agree that there are indeed many positive outcomes from technology, the new flexible workplace and the changes they bring. In fact, companies like Amazon, LinkedIn and Google are growing at exponential rates because of many of these changes. Change can be good. But one change that isn’t necessarily good is the way we communicate with and service customers; and the way we as customers communicate with those who market to us. In many situations, customer service no longer requires that we speak to a human being. And when we do finally get to speak with another person, that person may not be truly prepared to help us. I know many fellow Gen-Xers who find this frustrating and somewhat disheartening. Whether we are returning an item of clothing purchased online, or seeking help with choosing an insurance policy, automation can only take us so far before we need one-on-one interaction with someone. 
“Memorable customer service can only take place in a human-to-human situation” (Jeffrey Gitomer, Professional Speaker and Business Trainer)
Although the trends indicate that automation is on the rise (link below), isn’t it refreshing to find and do business with companies that still adhere to the traditional standards and methods; phone calls and face-to-face meetings? Companies such as these do exist although they are harder to find. Maybe we will eventually see a shift back to good old-fashioned customer service. And as is true with trends, perhaps everything old will become new again.
Forbes.com – 10 Customer Service & Customer Experience Trends for 2017
A Concept That Really Holds Water
The ALS Ice Bucket Challenge made popular during the summer of 2014 has come full circle. Can you believe it’s been two years since we were all dousing ourselves with buckets full of water and ice? Big buckets, small buckets, various proportions of water and ice, toddlers and grownups alike – even celebrities were doing it. And there was no avoiding it; it was only a matter of time before each of us got challenged to do it. And while we were all partaking in this challenge, it was being captured on video and posted on social media sites. It was a true viral phenomenon, all in the name of ALS (Amyotrophic Lateral Sclerosis), more commonly referred to as “Lou Gehrig’s Disease”.
If you’re like me, you were probably thinking: “Okay, I guess I’ll try it. But how in the world can pouring ice water on my head help find a cure for ALS?” Ludicrous, right?
Now, two years later, we see that not only did this ice bucket challenge create a heightened awareness about this tragic and fatal disease, but donations and funding increased enough to enable researchers to make a dramatic and important discovery. What’s more, one of the key scientists responsible for this discovery is from our very own UMass Medical School – right here in Worcester! How cool is that?
This underscores the power of social media. Sometimes the power can work against us, but often, it works for us and gives us hope for the future.